Virescent Village
Virescent Village is a fictional brand created for a Fashion Business module in Year 2 of NAFA. This module was a pair work.
Virescent stands for greenish as the colour green is always related to eco-friendly. Village means a place where customers can find the source of eco-friendly materials clothing.
We create a clothing brand that has a large commitment to being sustainable by using eco-friendly materials (recycled and plant-based materials) with high durability and at the same time reducing the overbuying issue by using colour changing technology that would change if contact with UV light. We also offer customisation service for customers who wants to personalise their products.
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E-commerce Website
Virescent Village ecommerce website is very user friendly and easily accessible to ensure a hassle-free experience to customers.
Business Account on Social Media
Business account on social media platforms such as Instagram, Facebook and Twitter are linked to the official website.
Consistent and aesthetic visual layouts to stimulate buying action of consumers and create a strong impression among them.
Giveaway Post & Polls
Using giveaway posts and polls will help our brand to gain popularity as it entertains the customer and promotes our product and consumers will be able to gain prizes such as vouchers for their next purchase.
Email Marketing
Using email marketing helps to send event promotion to our customers to keep them updated.
Banner Ads on third party company
Using banner ads to reach out to potential customers to grow our customer base and help to portray our brand image and existence to consumers.